Perils In The Startup Space
Perils In The Startup Space Business consulting provides exposure to a diverse portfolio of companies and industries, from established enterprises to mid-size setups and to early stage concept discussions. The entrepreneurial startup culture is an intriguing and challenging space, responsible for taking ideas from zero to one. Through a collective exposure & deep experience in the startup ecosystem it has become apparent why only 3% of entrepreneurial enterprises succeed. Internal business complexities overwhelm the market uncertainty, necessitating a study of business anomalies. Foremost it is imperative to define business success. Recognition from associations, funding from investors, few early customers, longevity of the business are not defining parameters for success. The primary measure of success in the business domain has always been delighted customers. While this creates a dilemma for early startups, any alternate measure will be misleading. Product devel
